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Corporate Citizenship

Environmental Preservation Initiatives

Sony Life’s Environmental Conservation Activities

Environmental Management System

Sony Life has mounted a number of initiatives to reduce the burden it places on the environment. We have established environmental goals and objectives, and put programs in place to lead us toward these aims, and will continue with such environmentally conscious activities and initiatives.

ISO 14001 Certification

In March 2001, Sony Life acquired ISO 14001 certification, the international standard for environmental management systems, for its headquarters, and has since kept its ­certification up to date.

Green Power Certification Systems

In fiscal 2005, Sony Life introduced a green power certification system for power originating from wind-powered ­generators.

This system facilitates electric-power swaps, certifying the environmental value of green power generation, even if the power originates at locations far from where it is used.

Since fiscal 2007, Sony Life has been purchasing certificates for energy generated from wood-chip biomass, rather than wind-powered generation.

Environmental Preservation Activities with Customers

Donating to the “Sorabear Foundation”

Ceremony to commemorate the donation of a Sorabear power generator at Funao Nursery School in Fukushima Prefecture

In March 2010, Sony Life began providing customers with CD-ROM versions of policy clauses. For each customer who opts for the CD-ROM, the Company donates a ­portion of its savings on printing costs to the Sorabear Foundation, a non-profit organization engaged in global warming prevention. The Sorabear Foundation uses the donations from Sony Life to install solar power generation equipment at nursery schools and preschools throughout Japan. In fiscal 2014, our fourth and fifth such installation went into place at nursery schools in Fukushima and Niigata prefectures. Sony Life will continue to participate in environmental conservation ­activities and support the Sorabear Smile Project.

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Participation in Social Contribution Activities

“One Love, One Trust”

Our rallying cry is the phrase “one love, one trust,” reminding us that for each voluntary contribution, or “act of love,” our standing within the community increases. As part of our efforts to be a good corporate citizen, we encourage each Sony Life employee to be active in his or her social contribution efforts, which we believe are instrumental in expanding the circle of love and trust.

Sony Life Volunteer Club

The Sony Life Volunteer Club was established by employees at the time of the Great Hanshin/Awaji Earthquake in 1995, and has continued its activities to the present day. The club operates using funds collected from employee donations, and is managed by individual employees.

Volunteer Day Activities

A cleanup volunteer

Sony Life designates a day on or around August 10, the anniversary of its establishment, as Volunteer Day. It is a special day when employees are encouraged to take a social moment to think about and actively participate in pursuits that benefit their communities and society in ­general. At the headquarters, we hold various events, including an area cleanup and a blood drive.

Ongoing Support for Earthquake Victims

Kobe Fureai spring festival

Sony Life volunteers provide wide-ranging support for earthquake victims, centering on support for the senior ­citizens who were affected by the Great Hanshin/Awaji Earthquake. At the time of the disaster, employee volunteers provided meals for earthquake victims. Afterward, they provided other types of support as needed, depending on when victims stayed in temporary housing or moved to dwellings built for reconstruction. Now more than 20 years on, Sony Life volunteers continue to support these earthquake victims by planning and inviting them to bus tours to visit hot springs and holding spring festivals and Christmas parties to deepen relationships.

Relay for Life

Employees participating in the 24-hour Relay for Life

In the Relay for Life, cancer patients and their families, as well as bereaved families, participate in a 24-hour track relay. Funds generated through the relay are donated to charity. Such relays are held at more than 5,000 locations in 20 countries.

In fiscal 2014, more than 2,300 people took part in the relay, mainly agency office employees at 32 locations throughout Japan, as well as family members and cus­tomers. They ran and walked throughout the relay’s 24-hour duration with current cancer patients and their families, while conducting volunteer activities to support the event.

Sony Life will proactively support these activities, as part of its efforts to realize a harmonious society that is free from worries of cancer.

Providing Support in the Area Affected by the Great East Japan Earthquake

Reconstruction Support Council

Just after the Great East Japan Earthquake, the Sony Life Volunteer Club, MRDT Sony, JAIFA All Sony and Sony Life joined to form the Reconstruction Support Council. Employee donations fund the council’s activities, which are undertaken by ­individual employees.

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Regional and Community Contributions

Employee volunteers setting up at the Games site

Support Activities for Special Olympics Nippon

Sony Life believes that it contributes to society and promotes diversity each time it helps a single person with intellectual disabilities gain independence and participate in society. Our support of Special Olympics Nippon is based on this conviction. Approximately 700 Sony Life employees volunteered at the 6th Special Olympics Nippon National Summer Games in Fukuoka Prefecture in 2014. Our employee volunteers are planning to participate at the 6th Special Olympics Nippon National Winter Games in Niigata Prefecture in February 2016, as well, expanding our sphere of support all the time. In addition to competitions such as these, volunteers are active in helping to establish regional organizations and serving as coaches during daily sports training sessions.

Seeing-eye dogs learning to wait at their masters’ feet.

Eye Mate Fund

Sony Life contributes to the Eye Mate Fund with the aim of helping visually challenged people participate in society.
The Company donates an amount each year that matches the total raised by employees during the year. In fiscal 2014, ¥12.41 million in employee donations and matching funds was given to Eye Mate, Inc. This figure brings cumulative donations to Eye Mate to ¥183.78 million (¥204.10 million including other organizations), making Sony Life one of the largest among corporate and other organizations.

Promoting Better Health

An exciting match unfolds before spectators’ eyes
An athlete races to return the ball

Sony Life Cup All Japan Ladies Tennis Tournament

Since 2002, Sony Life has sponsored and supported the Sony Life Cup All Japan Ladies Tennis Tournament, one of the largest amateur events for women tennis players in Japan.

The tournament has been held since 1979 to promote the development of tennis as a sport with mass appeal that also helps improve women’s health. This year marks the 37th staging of this traditional event, which has attracted a cumulative total of more than 380,000 players.

At tournament qualifiers held in each prefecture, Sony Life employees, including Lifeplanner sales employees, ­participate in a variety of activities that support the ­tournament. By supporting this tournament, Sony Life helps people to realize their dreams and forge stronger interpersonal ties.

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Contributing to the Growth of Students and Youth

Students dreaming up their futures as they participate in life planning Consulting by Lifeplanner sales employees to help realize those dreams

Life Planning Courses by Lifeplanner Sales Employees

Since fiscal 2005, Sony Life has offered life planning courses for students who are preparing to make their own way in society. Lifeplanner sales employees, who serve as instructors, emphasize the importance of having dreams for the future.

Life Planning Course Objectives

To provide the protection products that optimally match customers’ lives, when proposing such products Sony Life first asks customers about their dreams and future goals. Based on this information, we work with each customer to map out a specific life plan, emphasizing the importance of “life planning.” Through the process of life planning, we aim to convey the importance of planning their lives and persevering to achieve their dreams to ­students who have long lives in front of them.

Monetary Simulations to Help Students Plan Their Lives as They Spread Their Wings

As life planning professionals, Lifeplanner sales employees instruct and support students in the life planning process. The simulation begins with a family. The overall life plan covers the arrival of children and the creation of an education plan as well as a plan for the purchase of a home, and lays out approaches to achieve the kind of future the students envision down the road and the dreams that they aspire to.

Next, the course takes on an economic focus, looking at the financial resources that are needed. Lifeplanner sales employees offer advice, using Sony Life’s proprietary ­software, LiPSS (see pages 32–33). Consulting from an economic perspective, we examine the income, expenses and savings that will be needed. This realistic approach gives students a better understanding of what is needed to achieve their goals and dreams.

Sony Financial Holdings

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