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Life Planning

Life Planning

Providing Optimal Protection Through the Life Planning Support Service (LiPSS)

Life Planning and Designing Protection

Our LiPSS software connects specific coverage and an uncertain future.

This software plan allowances for contingencies so that the life plan of a customer’s family does not go awry even if the unexpected occurs, and clearly estimates the amount of coverage needed to offset economic risks given a customer’s future life plan.

Even after protection begins, we use LiPSS to support customers at different life stages and in line with changing risks.

Step 1 Life Planning

Eliciting Customers’ Dreams and Goals

The first step is to learn the life paths a customer and his or her family intend to follow, as well as their dreams and goals. When forecasting the future, we look at this picture as seen by every member of a family.


This process allows us to forecast how much money will be needed, as well as when and for what purposes.

Simulation of a Life Plan Chart


Life Plan Chart Considerations
  • We look at the ways in which a family’s life will change over the next few decades
  • The chart looks at the period during which children will be attending school—from kindergarten to university—and estimates expenses, including the times when siblings’ educational costs will overlap
  • The timing of life events that involve major expenditures, such as purchasing or renovating a house
  • Caring for senior parents living together and the customer’s own plans for his or her senior years
  • The timing for pursuing a customer’s future dreams, such as career plans that involve changing jobs or striking out on his or her own

Step 2 Simulation

Simulation of Future Income and Expenses

  • Next, we look at the potential changes in a family’s income and expenses as they progress according to the life plan they have created.
  • By comparing projected income and expenses on a yearly basis, we confirm whether the life plan is viable financially.
  • By considering the balance between income and expenses and prioritizing expenditures, we propose realistic ways to make improvements.

Next we run simulations to factor in the unexpected. We clarify the shortfall in the amount of money that would be sufficient to allow the bereaved family to live comfortably in the event of an untimely death.

<LiPSS> Income and Expenses on an Annual Basis for Each Year of Survival


Balance of Financial Assets


<LiPSS> Simulation of Income and Expenses on an Annual Basis if the Unexpected Occurs


Balance of Financial Assets


Step 3 Insurance Planning

Considering Life Plan Risks and Countermeasures

  • One factor that must be considered is whether, in the event of an untimely death, the bereaved family would be able to live comfortably according to their life plan.
  • We look at what additional money would be needed.
  • Based on the results of the customer’s life plan and these simulations, our insurance professionals—Lifeplanner sales employees and Partners—analyze and consider needs from various angles before making proposals to the customer.

<LiPSS> Necessary Amount of Coverage


Necessary Amount of Coverage

To calculate the necessary amount of coverage, we run a simulation to determine the potential gap between expenses and income in the event of an untimely death. (This is the amount that needs to be covered after allowing for a survivorship pension or other public support.)

Sony Life’s Proprietary System Supporting Consulting-based Sales
and Follow-up Consultations

image * C-SAAF is an acronym for Consulting-Sales and Follow-up system.

In fiscal 2012, Sony Life introduced the C-SAAF* follow-up consulting system along with its upgraded sales support and customer management systems, which are underpinned by its pioneering LiPSS simulation system for life planning.

This system greatly reduces the burden to customers of the application process. The system also allows for the consolidated management of such information as the life plan set forth when a policy was initially taken out, along with any adjustments made to accommodate later changes in conditions. This system allows Sony Life to conduct long-term follow-up consultations in a timely manner.

Paperless Application Process

image Filling in a paperless application

A paperless application process allows customers to confirm policy content on-screen and conclude the procedure by providing an electronic signature. This paperless process can facilitate customer understanding, as well. For example, we can indicate important items for emphasis, depending on the customer, and respond to any questions that customers may have about accidents and illnesses on which notification is needed.

Customers can register a bank account online from which to make insurance premium payments, completing the paperless process.

Smartphone Connections to the Customer Database

image Photographing medical documents image Smartphone–system link

We have developed a specialized app that allows customer representatives to use a smartphone to photograph health reports and other documents that customers provide during their application, and send this information to the Company’s system. While the information is being sent to the system, the app simultaneously erases the document images from the phone. This results in enhanced security of sensitive data.

Linking a customer representative’s smartphone with the customer database allows the representative to call up and refer to a customer’s policy information simply by tapping on the customer’s communication records. This approach allows us to respond to telephone requests in real time and store that information in our database. We can thus respond securely and swiftly to customers at any time and from any location.

image Receiving instant approval for new policies

Instant Approval for New Policies

In March 2016, Sony Life launched the industry’s first instant approval system for policies submitted through paperless processing. The system instantly shows the results of medical screening in the presence of the customer and informs them of acceptance on the spot.

As a result, the administrative processing of new applications, which traditionally averaged 7.5 days from application to acceptance, is done in real-time and provides immediate peace of mind to customers.

Sony Financial Holdings

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