LIFEPLANNER VALUE.
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Protecting Every Dream throughout Each
Individual’s Life. That’s LIFEPLANNER VALUE.
Providing Tailored Protection and Extensive After-Sale Follow-Up Services
Our corporate slogan, “LIFEPLANNER VALUE.” expresses our commitment to accompanying customers through each life stage and helping them realize their dreams. To turn these concepts into reality, since the time of our founding we have sought to provide each customer with life insurance that is optimally tailored to their individual needs, through a consulting-based sales approach based on life planning. Even after they have taken out life insurance, we provide lifelong support to our customers, helping them to realize their dreams.
We begin by conducting life planning simulation to determine the amount of protection that a customer needs to meet his family’s goals and dreams even if the unexpected occurs by calculating the protection amount, plotted on a timeline. Even after the customer has entered into a policy, we conduct detailed after-sale follow up services, reviewing a customer’s ongoing life plan and protection requirements as circumstances change.
Sony Life’s Lifeplanner sales employees and Partners (independent agencies) are responsible for providing such tailor-made protection and extensive follow-up services to customers.
Lifeplanner Sales Employees and Partners. Always for Customers, Always with Customers
Lifeplanner Sales Employees
“Life insurance will begin changing today. Lifeplanner sales employees will drive this change.” This was Sony Life’s declaration at the time of its establishment, and the basis for putting in place its Lifeplanner system. By ensuring that Lifeplanner sales employees are consistent leaders of innovation within the industry, we strive to provide customers with ideal life insurance.
Lifeplanner sales employees accompany their customers, understanding their lives as they go through each of life’s milestones. The time that Lifeplanner sales employees share with customers and the strong trust-based relationships they create are an important part of helping customers meet the dreams that constitute their life plans and defines the value that Lifeplanner sales employees provide.
Unfortunate circumstances need not be the only time that customers experience such value. During the course of long, full lives, customers typically experience various concerns or problems. Lifeplanner sales employees stand by to guide customers at these times and keep them from losing sight of their goals. As well as the individual Lifeplanner sales employee who cares for a specific customer, Lifeplanner sales employees throughout Japan put forth their best effort to offer their cooperation.
Lifeplanner sales employees help customers reach their dreams. They remain alongside customers throughout every phase of their lives, providing essential support.
Partners
In 1989, the 10th anniversary of the Company’s founding, alongside its Lifeplanner channel Sony Life launched the Partner consulting channel as an independent agency system.
Empathetic to Sony Life’s commitment of putting customer interests first, Partners are professional agents who solicit insurance in partnership with Sony Life. The idea behind this channel is for Partners to offer high-quality services to customers based on their close ties with the communities in which they operate. At present, Sony Life has more than 2,000 Partners throughout Japan.
Partners typically possess specific and advanced expertise that they apply toward providing protection that meets customers’ needs, providing ongoing after-sale follow-up support even after customers have entered into policies. The term “Partners” is apt because, in addition to agencies that act as business partners for Sony Life, they are lifelong partners to customers.
